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About Nthabeleng

Nthabeleng hails from Botshabelo, attained her matric certificate from Eunice High School For Girls which is based in Bloemfontein. She moved to Johannesburg to study & attained a Marketing Management Qualification from the University of Johannesburg, relocated to Cape Town where she birthed the Crushed Kone Brand, returned back home at the beginning of 2015 where she later on studied a business management short-course through the University Of the Free State.

Nthabeleng is a qualified Sales & Marketing Proffessional, A Business Practitioner & a self taught Fashion Designer. She knew from the age of 9 while making clothes for her dolls that she would one day persue fashion as a career & business.

Highlights within the textile industry:

Nthabeleng got involved in a buyout of a clothing manufacturing business where she acquired manufacturing equipment with the capacity and potential of creating employment for 9-12 candidates. Nthabeleng's position within the manufacturing business was: founder, manager and fabric cutter for a line production of full-time & part-time employees who varied from 2-6, with an experienced supervisor and pattern designer working under her.

Work opportunities:

Nthabeleng has had an opportunity of working as an intern & employee for the following companies: Kreate Promotions (JHB), Altron (JHB), Duma Travel (Cape Town), Home Choice Head Office (Cape Town) & Old Mutual Head Office ( Cape Town).

Her Marketing background:

Being a holder of a Marketing Management Qualification, with her creative edge, love for marketing and way with words & gift of gab in writing. Nthabeleng founded PromoAct Branding (which deals with Crushed Kone' s branding & social media presence). A below the line Brand Development & Brand Management Agency that specializes in Brand name Development, Slogan & Tagline development, Business profile development, Branding ( marketing material ), Brand Management, Public Relations & Promotions.

The business is fairly new & has been something that she works on a freelance basis. She outsources qualified software developers and web designer & other services that are outside her area of expertise. PromoAct is soon to be a platform for creating employment for South African individuals who are passionate about brand building as more of Nthabeleng's time will be spent on building the Crushed Kone Brand.


An interest & passion for creating a women's centered brand:

Nthabeleng was raised by a mom and that is where her passion for creating a brand for women who lead derived from. The Crushed Kone Brand is for strong women, they are beautiful, powerful, confident & they lead with wisdom. The Crushed Kone Woman's beauty, power, confidence & wisdom are all the qualities derived from being molded and created by a powerful God, and in the image of God. She can achieve whatever she sets her mind on because everything that is needed to achieve her vision, is within her.
"It is he who made the earth by his power, who established the world by his wisdom, and by his understanding stretched out the heavens." - Jeremiah 10:12

Nthabeleng's deepest desire & prayer is for women around the world who wear Crushed Kone Clothing to have the self-confidence & self worth that is derived from the creator, because it's more permanent instead of being circumstantial.

A solid atmosphere of culture that inspires and educates is at the heart of what we do in adding value to the Crushed Kone woman's life journey.

"Real self-esteem & a positive self image is derived from knowing whose you are & we're are God's precious gems. Any other confidence outside that is pride and is often filled with a lot of insecurities & often derived from the highs and lows of one circumstances." - Nthabeleng Koneshe

Crushed Kone | The Style Culture

Crushed Kone is a beautiful depiction of the rebirth of a woman's elegance, beauty, power & confidence. The brand is build out of passion for elegant and noteworthy styles. Our product offering comprise of mainly dresses, skirts and jumpsuits that gives an individual edge to your personal style. Exclusive & effortlessly chic styles is at the heart of what we do, while the heart beat of the brand is the woman behind the dress.


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